With over 800,000 pairs of shoes and several thousand of clothing goods produced daily, Nigeria is sleeping on a gold mine called Aba. For example, Ariaria market, is one of the largest commercial hubs in West Africa filled with some of the most enterprising and hardworking people on the planet. They are pillars of strength and determination in the face of adversity.
Aba producers generate a large amount of revenue, although they lack some needed infrastructure. More importantly, their products are becoming more widely recognized. Long gone are the days when Aba made was associated with inferiority.
TBWA\Concept Unit together with Ford Foundation developed a brand awareness campaign to promote and unearth the hidden treasures in Aba. The campaign is in support of the Abia state government initiatives to drive economic growth in Aba.
The Proudly Made-in-Aba campaign was launched on the 19th of May 2017 with an event that was well attended by top government dignitaries and members of the press. It was flagged off by the state Governor Dr Okezie Ikpeazu. The event revealed the documentaries on the story of Aba to top Abia state government officials and dignitaries present.
A strong Aba brand will be beneficial to manufacturers and businesses from Aba and immensely beneficial to the government as regards taxes and employment. Aba can flip the negative impression associated with MADE in Aba products. But more importantly this will be in massive resonance with new federal government policy of encouraging strong local industries and clusters.
This is only the start as TBWA\Concept Unit is committed to supporting brand building initiatives for Aba and the various businesses that operate in the industrial city.
You too can help spread the reality about Aba by wearing Made in Aba. Show your support by signing up on www.proudlymadeinaba.com for more news, events and information on made in Aba products.